First Phase

A new identity for First Phase, a credit card brand designed
to help people build credit and move toward a stronger
financial future.

ROLE

Art Director & Designer

CLIENT

First Phase / CSTMR

First Phase brand identity

THE CHALLENGE

First Phase needed to stand apart from the typical credit-building card. The identity was designed to feel premium and established, shifting attention away from the stigma of rebuilding credit and creating a brand customers could feel confident carrying.

First Phase brand application
First Phase brand application
First Phase brand application
First Phase brand application
First Phase brand application
First Phase brand application